CUT

COLOR

CLARITY

CARAT WEIGHT

Cut is the most important of the "Four Cs". Learn more about cut and its impact on brilliance and how to select the best cut for your budget.

Colorless diamonds are the most desirable since they allow the most sparkle. Learn how color affects a diamond and how to choose the best stone for your budget.

Clear diamonds create more brilliance and are more valuable. Learn how to find the best clarity grade for your budget.

Carat is the most basic of the "Four Cs". Because large diamonds are more rare, they have a greater value. Learn how carat impacts price and the look of a diamond.